About

Design for Growth

Design Driven Ventures is a business design firm based in Kenya and Germany. We leverage user-centered design principles, technology, and business strategy for growing SMEs, startups, and international organizations in Africa.

User and Customer Acquisition

We develop localized strategies to grow your user base, audience, sales, or impact in African markets. Through a series of data-driven experiments, we design and test effective marketing channels, growth hacks and customer engagement channels.

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Value Proposition Design

Our background in user-centered design allows us to support your business objectives with digital product design and development. This comes with extensive user research to identify tangible value propositions as a critical driver for customer and user acquisition.

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Access to Africa’s Tech Ecosystem

Our legal entities in Africa and Europe provide our clients with one-stop access to the African tech ecosystem. This enables explorative projects and partnerships between both parts of the world without red-tape limitations.

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Toolkits for Digital Growth

We develop toolkits for digital marketing, product design and business support to make professional resources more affordable and accessible for a larger number of emerging businesses and startups in Africa. Toolkits can also be an effective way for your brand to engage with a new audience by providing helpful content.

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Paul Roeder

Paul has been active in the design space for almost a decade and studied Interface Design in Potsdam, Germany. He designed websites and apps for various startups, SMEs and major corporations in Germany.

Through a design residency at an international tech hub in Shenzhen, China, he became interested in the impact of design and technology in emerging markets. After building a cloud platform for agribusinesses in Africa at InspiraFarms, he started Design Driven Ventures to focus his passion for product design, business, and market research on exciting challenges ahead.


Let’s get started

Send us an email or schedule a call to explore how we can help you grow in the African market.