How to Prototype Platforms on WhatsApp

In this video I want to talk about how businesses can use WhatsApp to prototype digital platforms and services. For the projects at Design Driven Ventures, WhatsApp has been a powerful tool to engage with users through a simple interface that approximates the functionality of sophisticated digital platforms.

Compared to a Minimum Viable Products (MVP) build with custom code, WhatsApp is free to use, super flexible and already widely used around the world. In China, where WhatsApp and most western platforms are banned, the Chinese messenger and Super App WeChat, has already been pioneering for years in a field, that I’m trying to imitate with simple means on WhatsApp.